The Brief

Client:Argo

Date:September 3, 2018

Type:Branding

Argo

Exploring the form of the letter ‘A’ I created a single line mark to show its form. Taking inspiration from the thickness of the Aluminium frames Argo makes on the left side of the ‘A’ and the contrasting thinner lines as on the right from Glass.

The curve in the middle shows the diversity in product. I paired the icon with a modern, clean font with lots of personality.