It was all a dream!
Brand conception; the main idea for these music events were that they should be fun, the music policy was funky fresh hiphop, rnb and anything the team deemed a jam!
I developed the name Juicy – paying homage to B.I.G. and as it gives those connotations of freshness. The logo is made in illustrator and gives off the same feel.
I also created flyers and posters for the events on a monthly basis.